Wordpress Plugins - the sunshine.co.uk model

With sunshine.co.uk winning so many awards in the affiliate marketing stratosphere i am wondering how long it will be before other companies attempt to dominate their market using similar techniques and also whether other plugin coders may decide to take on the project themselves for a 2nd tier commission. Having launched in May 2007 sunshine.co.uk set themselves ambitious targets in a fiercely competitive market and decided to host their affiliate program through Affiliate Future. In an inspi...