I have never previously worked with the Amazon Associate Program, and admittedly the main reasons for this is the the low commission rate and bad reviews (even in the Amazon affiliate forum). Recently however i have tested the program because i could find no other well known high street brands selling the products i required and so far to be honest i have been pleasantly surprised at the results.
My new website only generates a trickle of traffic and is far from optimized, it is what i might call a future project that i may or may not get round to realizing. So far in 532 affiliate clicks i have generated 15 sales. Not amazing admittedly, however of these 15 sales only 4 were actually for products i am actively promoting. I have sold guitars, television equipment, sofa covers and the obvious books and stuff all from a website that is totally 100% not related to any of these- impressive.
The Pros
Amazon is a well known brand and i am not sure a person exists that has not bought something from them at one time or other, therefore the thought of purchasing from them again shouldn’t cause too much of a problem. Amazon may also show them other products they may also require and wish to purchase. My test as stated above (however limited) shows that people may browse for one thing but actually decide to purchase another adding to your revenue.
The Cons
Amazon is certainly not the best affiliate program out there, they offer you a starting commission rate of 5% and only provide a 24 hour cookie – very poor at best. The disappointment however does not end there, they also cap earnings per product at £7.
In my opinion there is a time and place for using the Amazon Associates Program. In my test as detailed above i was selling a pretty low priced product and the average commission rate offered by Amazons competitors was just 5% flat with no chance of increase. In this situation i am more than happy to sell for Amazon and count myself lucky that Amazon will up sell other products on my behalf with no extra work required.
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Today i have been testing the 